Articles
AI answer engines increasingly replace the list of blue links with a single synthesized answer. GEO and AEO are how you make sure your content is in that answer — and cited as the source. Here is what actually moves the needle, and what does not.
9 min read · Updated 2026-06-19
ChatGPT increasingly answers with live web sources and links them. Being one of those links is not luck — it follows from a few concrete, checkable things. Here is what they are.
7 min read · Updated 2026-06-19
Perplexity is an answer engine first — it cites sources prominently on every answer. That makes it one of the most measurable GEO targets. Here is how to become one of those citations.
6 min read · Updated 2026-06-14
llms.txt gets pitched as the “robots.txt for AI.” It is a tidy idea worth understanding — and worth keeping in perspective. Here is the honest version, without the hype.
6 min read · Updated 2026-06-14
Getting cited by AI search is half the story. The other half is being selected by AI agents — the systems that call tools to act on a user’s behalf. This is GEO for the agent era.
7 min read · Updated 2026-06-14
The unit of AI search is not a keyword — it is a full, conversational question loaded with context, constraints, and a goal. If your page is optimized for "GEO audit tool" instead of the questions buyers and AI agents actually ask, you will not be in the answer. Here is the taxonomy that matters.
8 min read · Updated 2026-06-16